Vehicle Graphics or Vehicle Wraps? Which is Better?

Vehicle Wraps

What Are Vehicle Graphics?

Vehicle graphics usually consist of a client’s logo and contour-cut lettering such as phone number, website or locations applied to part of the car, truck or van. Often we’ll also include contour-cut shapes and objects to further promote available products, services or branding. Standard practices of color match, correct logo of branded image and balanced design help reinforce your identity. The key to being successful with vehicle graphics is a great layout and correct placement on vehicles.

Vehicle Graphics

What Are Vehicle Wraps?

Vehicle wraps relate to the full-color printed vinyl wrap coverings or partial wrap coverings installed as cohesive panels that make a unified graphic image and message on a vehicle. Their design will typically include large sweeping graphics, photo images and pertinent information about the client and services.

Vehicle Wraps

How to Choose Which is Best for Your Business?

There are three primary factors to consider when evaluating which style of vehicle advertising is right for you.

  1. BUDGET: The cost of a simple vehicle graphic is roughly 30-to-50 percent less when compared to a vehicle wrap. This makes it a great option for a company looking to make a statement while also working with a smaller marketing budget.
  2. LIFESPAN: Both vehicle wraps and graphics are durable when installed using quality materials. Vehicle graphics are most useful for installations that are short or midterm. Vehicle wraps however have a longer lifespan—typically around four or five years. Your company can market their business and enjoy a cost-per-view that decreases every day it is in service.
  3. IMPACT: Vehicle graphics gives you the opportunity to advertise, locate and promote your company and do so in an attractive, cost-effective way. Fleet advertising with van and truck wraps magnifies that success by making an impressive statement of a company’s collective strength and longevity. Additionally, vehicle wraps allow greater creative flexibility for brand messaging and complex, full-color visuals that most modern logos feature. This makes it an attractive choice for businesses looking to make maximum impact.

Vehicle Graphics

To Learn More About Vehicle Graphics and Vehicle Wraps at Pensacola Sign:

4 Comment on “Vehicle Graphics or Vehicle Wraps? Which is Better?

  • How to Guide for Vehicle Wrap Installation -

    February 27, 2017 at 4:27 pm

    […] Blog: Vehicle Graphics or Vehicle Wraps? Which is Better? […]

  • Bernard Clyde

    March 10, 2017 at 7:58 pm

    It’s good to know what situations may be best for vehicle graphics or vehicle wraps. I appreciate you explaining the lifespan and general cost of each option. I think that they are such a great way of sharing your company brand with the world and making impressions. It’s important to find a graphic company that can help you present your company message on your vehicle in a way that impresses people who see it.

  • How to Guide for Vehicle Wrap Installation | A WordPress Site

    May 1, 2017 at 1:47 pm

    […] Blog: Vehicle Graphics or Vehicle Wraps? Which is Better? […]

  • Hannah Neilson

    December 20, 2017 at 2:36 am

    I like how you say that vehicle graphics are usually cheaper than a full wrap. This would probably be good if you are trying to promote a small business. Whatever you decide to do to your car, you would want to make sure that it is done by a qualified professional.

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