Navigating the World of Wayfinding Signage

Wayfinding signage is an informational sign system that helps people best navigate a physical environment. It can be made up of interior wayfinding, exterior wayfinding and ADA-compliant signs such as braille, among others.

Big complex buildings such as health care, educational campuses, airports, urban centers and other sprawling businesses benefit greatly from good wayfinding. Well-placed maps, directories, directional signs and other wayfinding elements can truly help enhance a visitor’s experience and clear signage can help steer them in the right direction and keep everyone moving.

ADA Braille Interior Wayfinding Signage

WHY PROPER WAYFINDING SIGNAGE MATTERS

When a visitor feels confident in where she is going and how she’ll get there because of clear wayfinding, it contributes to a sense of wellbeing, safety and security.  For instance in a hospital or medical facility, this can make a huge difference in patient satisfaction and outcome. Similarly for an airport, it can mean travelers making it to their destination in a timely, confident manner.

Hospital Interior Wayfinding Signage

MORE THAN JUST ARROWS

Sure, you can point people in the right direction, but great wayfinding is much more than that.

A good exterior wayfinding system will:

  • Establish brand look and feel upon entering the campus
  • Provide a sense of arrival for all visitors
  • Identify key buildings
  • Direct traffic flow
  • Indicate proper parking guidelines
  • Safely guide pedestrians to key entrances with ease

A good interior wayfinding system will:

  • Continue to promote brand consistency throughout the facility
  • Provide a sense of welcoming upon entering the facility
  • Offer clear directories and maps near entrances
  • Deliver information to visitors at key points
  • Provide ADA-compliant signage as needed/required
  • Complement all other signage

Exterior Wayfinding Signage

HOW TO GET STARTED

With a large campus, the thought of beginning a wayfinding plan can certainly feel overwhelming. Firstly, compile any feedback from visitors to determine problem areas and factor in suggestions to fix these spots. If you’re already renovating, take advantage of this new construction to revamp your wayfinding.

Above all, reaching out to a trusted partner for help can help bring you a lot of peace of mind. A local sign partner like Pensacola Sign can come to your place of business and personally assist in surveying and mapping out your wayfinding needs. We can even phase your plan to meet fiscal year budget constraints.

Hospital Interior Wayfinding Signage

TO LEARN MORE

Check out the following resources for more information:

Leave a Reply

Your email address will not be published. Required fields are marked *