{"id":229,"date":"2017-07-17T20:01:12","date_gmt":"2017-07-17T20:01:12","guid":{"rendered":"http:\/\/www.pensacolasign.com\/work\/?p=229"},"modified":"2020-04-23T19:54:51","modified_gmt":"2020-04-23T19:54:51","slug":"simple-steps-great-signage","status":"publish","type":"post","link":"http:\/\/www.pensacolasign.com\/work\/2017\/07\/17\/simple-steps-great-signage\/","title":{"rendered":"7 Simple Steps to Great Signage"},"content":{"rendered":"<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-391\" src=\"http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid4.jpg\" alt=\"Signage\" width=\"1200\" height=\"350\" srcset=\"http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid4.jpg 1200w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid4-300x88.jpg 300w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid4-768x224.jpg 768w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid4-1024x299.jpg 1024w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid4-1080x315.jpg 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/p>\n<p>Let&#8217;s finally set the record straight about <a href=\"http:\/\/www.pensacolasign.com\/products\/13\/signage\">signage<\/a>. It can be great! Even the most basic informational sign, safety sign or utility signage can (and should) be great. Corporate identity signs? Yep, those especially\u00a0should be great too. Here&#8217;s why:<\/p>\n<h3><strong>GREAT SIGNAGE IS IMPORTANT<\/strong><\/h3>\n<ul>\n<li><strong>It helps establish and promote your brand.<\/strong>\u00a0Your brand is the lifeblood of your business. When you think of Target, instantly you think of a bold red color and big\u00a0bullseye logos. Take a look up (or around) at their signage next time you&#8217;re making a Target run\u00a0and what do you see? Bingo! Bold red color and big bullseye logos. The reason for consistency and frequency of that branding is it builds in the minds of your consumers and reinforces your marketing message. Now, we know what you&#8217;re thinking&#8230;\u00a0even the restroom sign? Yes, even the restroom sign or the simple employees only sign should be consistently branded with the rest of your signage system.<\/li>\n<li><strong>It ensures your business is visible.<\/strong> Have\u00a0you ever been looking for a building and couldn&#8217;t read the signage to know where to turn? Ouch. Us too. Obviously\u00a0that&#8217;s just silly! By choosing a great signage option for your building, you ensure people can see you, find you and shop you\u00a0which are all good things for your business. While on the note of visibility, readability is similarly important. Therefore your font choice, color-contrast choice and overall design\/material choice should (and must) be readable to be effective. Our expert team can help you with that.<\/li>\n<\/ul>\n<h3><strong><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-388\" src=\"http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid1.jpg\" alt=\"Signage\" width=\"1200\" height=\"350\" srcset=\"http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid1.jpg 1200w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid1-300x88.jpg 300w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid1-768x224.jpg 768w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid1-1024x299.jpg 1024w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid1-1080x315.jpg 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\nSIGNS ARE A GOOD INVESTMENT<\/strong><\/h3>\n<ul>\n<li><strong>It prevents you from having to re-do a mistake.<\/strong>\u00a0Most importantly, signs\u00a0are an investment that can last for years to come by taking the time to thoughtfully plan your signage approach. You can do this by\u00a0starting with a comprehensive sign survey by an experienced team. Have\u00a0all signage needs documented, properly measured and evaluated for permitting. This prevents any need to re-do mishaps later, and also helps you get the exact signage that&#8217;s best for your business without having to compromise on product selection due to shipping times or stock limitations.<\/li>\n<\/ul>\n<h3><strong>IT FEELS GOOD<\/strong><\/h3>\n<ul>\n<li><strong>It helps people feel good about the time they spend with you.<\/strong>\u00a0No one likes to get lost\u00a0and no one likes to hunt for something for hours that they could have found in minutes. Because of this,\u00a0clear\u00a0<a href=\"http:\/\/www.pensacolasign.com\/products\/15\/wayfinding\">wayfinding<\/a> that makes sense, corridors that are properly identified, parking areas\u00a0that are labeled well, and restroom signs that can be seen at a distance are all great things that help people feel comfortable coming, going and interacting with you.<\/li>\n<li><strong>It&#8217;s a source of pride.<\/strong>\u00a0We know you\u00a0want to feel an immense sense of pride when you drive up to your place of business and find yourself greeted by a nice, professional, branded sign that aligns with your vision for your company. You want to walk through your doors and see a continuation of that feeling on and around every surface. We know because we want it for you too and we&#8217;ve seen all the great things that great signage can do for a company like yours.<\/li>\n<\/ul>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-390\" src=\"http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid3.jpg\" alt=\"Signage\" width=\"1200\" height=\"350\" srcset=\"http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid3.jpg 1200w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid3-300x88.jpg 300w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid3-768x224.jpg 768w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid3-1024x299.jpg 1024w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid3-1080x315.jpg 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/h3>\n<h3><strong>7 SIMPLE STEPS TO GREAT SIGNAGE<\/strong><\/h3>\n<p>There are a lot of ways to go about it, but at Pensacola Sign, our steps\u00a0for ensuring\u00a0great signs\u00a0for our clients goes a little something like this:<\/p>\n<ol>\n<li>Brand consistency with careful attention to design choices and proofing for color match<\/li>\n<li>Appropriate and thorough site surveying to ensure correct measurements<\/li>\n<li>Cost effectiveness and value that help meet a variety of budget requirements<\/li>\n<li>A great range of <a href=\"http:\/\/www.pensacolasign.com\/products\/\">signage products<\/a> so we can be a one-stop, go-to shop for our clients<\/li>\n<li>Quality materials proven and warranted to last<\/li>\n<li>Creative problem solving to help craft solutions for our clients with unique signage needs<\/li>\n<li>Reliable partnership and customer service that you can trust time and time again<\/li>\n<\/ol>\n<h3><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-389\" src=\"http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid2.jpg\" alt=\"Signage\" width=\"1200\" height=\"350\" srcset=\"http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid2.jpg 1200w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid2-300x88.jpg 300w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid2-768x224.jpg 768w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid2-1024x299.jpg 1024w, http:\/\/www.pensacolasign.com\/work\/wp-content\/uploads\/2017\/07\/SignGrid2-1080x315.jpg 1080w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><br \/>\n<strong>LET&#8217;S MAKE GREAT SIGNS TOGETHER<\/strong><\/h3>\n<p>If you pulled into your parking spot at work today and\u00a0felt that little feeling inside saying &#8220;I want great signs\u00a0too,&#8221; you&#8217;ve come to the right place. <a href=\"http:\/\/www.pensacolasign.com\/contact\/\">Give us a call or send us an email<\/a>. Introduce yourself and your need. We&#8217;d love to help make your signage great again.<\/p>\n<p>If you&#8217;d prefer to just dig into things further first, that&#8217;s cool too. Here are a few helpful links:<\/p>\n<ul>\n<li>Products: <a href=\"http:\/\/www.pensacolasign.com\/products\/13\/signage\">Signage<\/a><\/li>\n<li>Projects: <a href=\"http:\/\/www.pensacolasign.com\/case-studies\/signage\/#smoothscroll\">Signage Case Studies<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Let&#8217;s finally set the record straight about signage. It can be great! Even the most basic informational sign, safety sign or utility signage can (and should) be great. Corporate identity signs? Yep, those especially\u00a0should be great too. Here&#8217;s why: GREAT SIGNAGE IS IMPORTANT It helps establish and promote your brand.\u00a0Your brand is the lifeblood of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18,13],"tags":[76,62,65,72,24,75,81,80,64,71,69,25,47,70,48,82,83,77,61,63,44,42,43,67,79,85,49,84,90,86,88,45,23,66,89,74,87,68,73,46,78],"_links":{"self":[{"href":"http:\/\/www.pensacolasign.com\/work\/wp-json\/wp\/v2\/posts\/229"}],"collection":[{"href":"http:\/\/www.pensacolasign.com\/work\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.pensacolasign.com\/work\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.pensacolasign.com\/work\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"http:\/\/www.pensacolasign.com\/work\/wp-json\/wp\/v2\/comments?post=229"}],"version-history":[{"count":29,"href":"http:\/\/www.pensacolasign.com\/work\/wp-json\/wp\/v2\/posts\/229\/revisions"}],"predecessor-version":[{"id":715,"href":"http:\/\/www.pensacolasign.com\/work\/wp-json\/wp\/v2\/posts\/229\/revisions\/715"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.pensacolasign.com\/work\/wp-json\/wp\/v2\/media\/372"}],"wp:attachment":[{"href":"http:\/\/www.pensacolasign.com\/work\/wp-json\/wp\/v2\/media?parent=229"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.pensacolasign.com\/work\/wp-json\/wp\/v2\/categories?post=229"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.pensacolasign.com\/work\/wp-json\/wp\/v2\/tags?post=229"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}